The Genesis of BioCalm™
Mark Larizza, Founder 180 Degree Nutritionals
For years, Mark Larizza – Founder and CEO of 180 Degree Nutritionals – had been struggling with anxiety and an inability to properly manage his stress levels. In an attempt to reduce his stress and anxiety levels, Mark explored a variety of conventional and non-conventional methodologies – from daily exercise, nutritional supplements and Chinese herbs, to therapy and prescription medications. Nothing could provide the type of stabilizing, long-term relief he was seeking.
Having studied nutritional supplements for years, Mark was very familiar with the mineral magnesium and the plethora of health benefits it could provide. However, after having a host of negative experiences with both tablet and powdered magnesiums (abdominal cramps, laxative effect, GI distress, poor absorption, etc.), Mark gave up on magnesium, as he could not find a company that provided the proper delivery system of this vital mineral without experiencing these side effects.
Then, a miracle occurred. Mark discovered a new, specific form of magnesium called Magnesium Bisglycinate Chelate. This highly bioavailable form of magnesium produced revolutionary effects in reducing stress and tension and helped alleviate all of Mark’s feelings associated with anxiety. Furthermore, Magnesium Bisglycinate Chelate produced no laxative effect, abdominal cramping, and caused no gastrointestinal issues associated with other magnesiums. Mark began to feel a sense of clarity, balance, and tranquility he had been searching for his entire life, providing him a vehicle to a renewed sense of perspective and purpose that had been masked beneath the layers of anxiety and depression. In short, this magnesium was the game-changer for Mark.
The “Relaxation” Mineral
Magnesium Bisglycinate Chelate is a patented, clinically researched magnesium created by Albion Minerals. Located in Utah, Albion is a worldwide leader in advanced mineral nutrition. Albion employs a six stage process in order to provide the highest quality product. Albion’s TRAACS (The Real Amino Acid Chelate System) products are created through Albion’s unique scientific process that turns elemental mineral forms into organic chelates that are stable, easily absorbed and well tolerated. Albion is proven to be the trusted source for safe and effective organic minerals.
Why was this magnesium so effective and beneficial for Mark? It was the form and delivery system of Magnesium Bisglycinate Chelate. These therapeutic effects were not only created as result of the magnesium being highly absorbed and bioavailable, but also as the result of the calming benefits of the amino acid glycine that formed a chelate. A “Chelate” is a compound containing a ligand (typically organic) bonded to a central metal atom at two or more points. Magnesium is bonded to an amino acid called glycine, which the body easily recognizes and absorbs. Glycine produces a neuro-inhibitory effect (which calms the brain) and is necessary for proper Central Nervous System function.
Known as the “relaxation mineral”, magnesium is involved in over 300 biochemical reactions, including:
- Supports Serotonin and GABA Synthesis
- Assists in Lowering Cortisol Levels
- Promotes Peaceful Sleep
- Assists in Pain Relief, Insomnia, and Tension Headaches
- Supports Positive Mood & Cognition
- Produces a Neuro-Inhibitory Effect (which promotes a calming effect on the brain)
Magnesium is nature’s original “chill pill.” Magnesium also plays a role in preventing the overexcitation of excitatory neurotransmitters (i.e., norepinephrine) which is the chemical released throughout your body during “fight or flight” mode. Society, as a collective, has become overly stressed out to the point where the effects have reached epidemic proportions. From anxiety and depression, to poor sleep patters, heart problems, and high blood pressure – the effects of prolonged stress is rapidly destroying our society. Magnesium can help offset these devastating effects.
The simple truth of the matter is that due to poor farming methods and inadequate food preparation, we do not get enough magnesium through our diets. Our farming soil which was once was rich in magnesium has now been replaced with a potassium product called potash. Our highly refined and processed diets have completely stripped our foods of their magnesium content, in addition to other vital minerals and essential nutrients.
Simultaneously, there are a plethora of factors that directly contribute to the depletion of magnesium. Most notably, caffeine, alcohol, sugar, and stress deplete our magnesium levels at an alarming rate. As a result of these factors, it is not surprising to learn that 80% of the population is magnesium deficient!
The Birth of BioCalm™
After years of extensive research coupled with the manner and impart magnesium had on his life, it became Mark’s mission to create the perfect Anti-Stress Magnesium supplement on the planet and share this discovery with the world.
The combination of Albion’s Magnesium Bisglycinate Chelate and our trademarked Superfood Synergy System™ has resulted in the creation BioCalm™ – the most advance, nutritionally dense magnesium anti-stress supplement available on the market today.
One aspect that separates BioCalm™ from all other magnesium products on the market is 180 Degree Nutritionals Superfood Synergy System™, or S3™. The Superfood Synergy System utilizes nutritionally dense, organic anti-stress superfood ingredients to serve as co-factors to optimize the overall effects of BioCalm™. The S3™ ingredients were hand-selected due to (1) their Nutritional Density, and (2) their Stress Relief properties, creating a vastly superior natural anti-stress formula.
By offering the purest form of magnesium, a range and flexibility in dosaging to accommodate all lifestyles, ages, and stress levels, and a guarantee never to put any unnecessary fillers and binders in any 180 Degree Nutritionals product, Mark has achieved his goal of delivering natural relaxation and stress relief in the form of the world’s foremost nutritional supplement, BioCalm™.
Try BioCalm™ today and…
EXPERIENCE THE NEW CALM!